Welcome Guest [Log In] [Register]
Welcome to Wolseley Forums. We hope you enjoy your visit.


You're currently viewing our forum as a guest. This means you are limited to certain areas of the board and there are some features you can't use. If you join our community, you'll be able to access member-only sections, and use many member-only features such as customizing your profile, sending personal messages, and voting in polls. Registration is simple, fast, and completely free.


Join our community!


If you're already a member please log in to your account to access all of our features:

Username:   Password:
Add Reply
something each. That concrete box was like
Topic Started: Feb 9 2018, 06:40 AM (38 Views)
yaya2017
Advanced Member
[ *  *  * ]
To answer your question, I think the biggest surprise to me is seeing kids gravitate toward trends so heavily, whereas before, multiple brands had a stage at the big show. I enjoyed that because kids were original and thought outside the box. I feel as though that’s definitely changed, so that’s somewhat of a surprise.But I think eventually people will get sick of following along with thy neighbor and branch back to being gangster and all.For us, it’s been one or two rounds. Sometimes we knock it out on the first round. I Nike Air Presto Womens think it’s different with the different companies. Some companies I can be really, really meticulous and we just keep Nike Air Max 90 Donne Nero working on it ‘til it comes back, but sometimes you’re on a time crunch and they want to get this product out by this time, so Adidas ZX Flux Femme you’ve got to get it together.It’s usually two samples to work on. They usually get a lot of the stuff right [the first time], but there’s always a detail that you want to change, so then there’s another cycle. It’s good to have that timeframe.Occasionally, it’s been more stressful. A sample round is another 2 – 3 months, which means taking time to push a project back. If we want to change this and that, that will be another two months, which means the release is delayed another two months, and the concept that you have might not even work at all. We like to fine tune it, so three is awesome. Oftentimes, though, we’ll have to do one and go sight unseen, but there’s instances where we were lucky we’ve had a www.jessicaadler.se third one.


On “Three Lies,” we got it back and they had almost nailed it with the first sample. We changed three minor things. Nike Air Max 90 Homme Then the shoe we got back was horrific. It literally looked like a completely different shoe. So the third one we used to get back on track and fine tune it, and obviously we were pleased with the finished product.What makes a truly great sneaker collab?I think that the ability to get it out into the world is a victory. Obviously sell-through is the ultimate – marketing, raising awareness for our brand and for that brand that we’re working with is great, too. But then, you want to sell through, because if it doesn’t sell through, then you know part of your job wasn’t done well.I think, to me, it shows when there has been love put into any project. That shows. It also shows when it’s become yet another Nike Air Max 90 Femme Grise concept. Where you walk into a mall and see there’s endless rows of products, and you can almost feel how much the person who Nike Air Vapormax Mujer made that product hated making that product. You feel how much passion is missing on some of those.A great collaboration, or design in general, is something that makes you feel what the person that made the design felt doing it. When you feel that, just by holding a shoe or looking at a shoe, that’s a great product. You can tell when there is a thing with love put into it, because they put in that extra detail. Someone designed a shoe and he rested to say, “This is my shoe.” That shines through.In my eyes, I think it’s just both parties involved really exceeding expectations on both sides. You really have to believe in what you’re doing in order to do that.

It’s kind of the reason why we started doing Nike Air Vapormax Femme packaging and build-outs catering to a specific shoe: we never wanted to leave it in the hands of the brand to dictate how our Adidas ZX Flux Donne shoe is viewed. So we took the extra steps.Like when we did the Lobster, we spent $60,000 the first time just on marketing and packaging and things like that; the second time around we spent even more money. We weren’t even profitable – it was just a matter of us not leaving anything to chance. When we did the “Holy Grails,” I wanted to do the special boxes, even though those boxes cost us excess of $100-something each. That concrete box was like 15 pounds.But I think that people enjoy the small things. “Holy Grail” was an interactive build out, too – we had skeletons and three tons of sand in the New York store. It was fucking nuts. It looked like Indiana Jones. For us, it was more or less just showing the Nike Air Presto Dam consumer: “Hey, we’re still into it as much as you are, and we want to go and make it fun and enjoyable.”So to answer your Nike Air Max 90 Mujer Azul question, a collaboration on our side is making sure that we get a speeding ticket. We’re going above and beyond.Special thanks Adidas Superstar Mens to Brianna Eccleston for her help making this article possible.

Offline Profile Quote Post Goto Top
 
ZetaBoards - Free Forum Hosting
Free Forums with no limits on posts or members.
« Previous Topic · Wolseley Forum News · Next Topic »
Add Reply