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<Entertainment Contents Business>



With regard to the Entertainment Contents Business which is a short to medium-term growth area, the Group positions the field of digital game software for smartphones and online PC games as the center of growth and will promptly shift management resources from fields such as packaged game software and amusement machine. In the field of digital game software in which market growth is expected to continue, the Group will launch multiple new titles such as “Hortensia SAGA,” “MONSTER GEAR” and “CHAOS DRAGON” in addition to existing mainstay titles such as “PHANTASY STAR ONLINE 2,” “CHAIN CHRONICLE – Kizuna no Shintairiku” and “Puyopuyo!! Quest” and plans for further profit growth as the Group did in the previous fiscal year.



In the fiscal year ending March 31, 2016, the number of newly launched titles distributed domestically in the field of digital game software is planned to be 47 (including 1 Pay-to-play type and 46 Free-to-play types).



In the packaged game software field, the Group is working on rationalization mainly in overseas and will build a structure in which revenue can be created with stability. In the fiscal year ending March 31, 2016, the Group will launch new titles mainly for the Group’s mainstay IP including “Persona5” which will be the latest title from the Persona series boasting over 6 million total copies sold along with implementing transitions of IP for packaged games such as “Total War” series into digital games mainly in overseas.

In the amusement machine field, the Group will launch new titles for a wide variety of users and markets
including new titles for core game users such as “Kancolle Arcade,” “NEW MUSHIKING: The King of Beetles” which is the next-generation machine of “MUSHIKING: The King of Beetles,” a pioneer in the kids’ card game genre and “Nailpuri,” the world’s first nail sticker printer where you can make your own original nail stickers.

With regard to the amusement center operations field, the Group will endeavor to strengthen operation of
existing game arcades and develop new businesses categories besides game arcades, of which the forerunner is the buffet dining “KidsBee Kohoku-Minamo” (Yokohama, Kanagawa) which opened in April 2015, where three generations of families can enjoy. In addition, the Group will carry out rationalization in the animation film and toy fields along with development focusing on standard and mainstay products and services to improve profitability.